KidGlov : Branding: From Emotion to Promotion
Date: Wednesday, June 3, 2020, 11 am – 12 pm Central (The webinar link will be sent to registered members the morning of the webinar)
Your mission, the outcomes from your work, and even the dedication of those in your organization can be powerful and emotional. But how can that be best applied in branding, advertising and promotion?
This engaging webinar/workshop will walk you through the science behind emotional connections to brands and how you can form strong emotional connections with your audiences. At the end of our time together, you’ll not only have deeper insights, but a brand strategy outline that incorporates the pathway from emotion to promotion.
Presenter Information: Kelley Peterson PCM - Vice President & Nonprofit Creative Director, KidGlov
Kelley has enjoyed working in marketing communications for over 20 years. She prides herself on inspiring superstar teams to deliver top-notch creative work. She is the only creative director in the state of Nebraska to have achieved Professional Certified Marketer (PCM) status by completing a rigorous American Marketing Association program.
Prior to joining KidGlov, Kelley was Associate Vice President of Marketing Communications at Nebraska Children and Families Foundation; Account Manager at Swanson Russell; Marketing Director for CEDARS Home for Children; and Vice President of Account Service at Communication Design.
Kelley is experienced in brand creation and brand advancement. She’s played her creative hand in developing and refreshing campaigns for Child Guidance Center, Farmers & Merchants Bank, Immanuel Communities, Lincoln Community Foundation, Matt Talbot, and Prosper Lincoln.
Kelley is a past president of the National Professional Chapters Council of the American Marketing Association as well as past president of the local chapter—Lincoln AMA. She has been recognized as Lincoln AMA’s Marketer of the Year, inducted into the Lincoln Marketing Hall of Fame and Lincoln Business Journal’s 40 under 40.
KidGlov is a full-service advertising agency that works with organizations who are changing the world for the better. We advance brands by combining national-caliber strategy and brilliant creative. We make clients happy by treating each of their projects with kid gloves and being positive, collaborative partners.
For more information, visit KidGlov.com