NAM Webinar: Fundraising in Times of Crisis by NAM Business Partner Maximizing Excellence
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NAM Webinar: Fundraising in Times of Crisis by NAM Business Partner Maximizing Excellence

Raising funds in our new situation requires a new thought process.

When: Tuesday, April 14, 2020
11am Central/10 am Mountain
Where: Webinar

Online registration is closed.
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Participation is limited to the first 60 NAM members who register. This event is NOT available to non-members. Registrants were emailed the webinar link the morning of April 14th.

We thank our NAM Business Partner Maximizing Excellence for providing us with great information today.

Fundraising in Times of Crisis
    Our reality right now has most people thinking about crisis and feeling consumed with the unknown. Yet fundraising – even in the unknown – is critical for an  organization’s success and sustainability. Your mission and those you serve are counting on you!

Join Maximizing Excellence, LLC for “Fundraising in Times of Crisis.” Gain valuable insight in how to elevate your mission and raise funds despite an atmosphere of uncertainty. This conversation will cover key fundraising fundamentals including:
  • Giving motivations
  • Articulating your organization’s need, value, and differentiation
  • Crafting your fundraising messaging

The call will conclude with “AMA” (Ask Me Anything) around all things fundraising, with a special emphasis on fundraising during the COVID-19 pandemic. Come prepared to share with us – ask our professional fundraising staff the most pressing questions facing your team!

About Maximizing Excellence, LLC
Maximizing Excellence, LLC works with organizations that want to improve their effectiveness and achieve high impact.

Our Philosophy
Maximizing Excellence believes organizational sustainability is about more than fundraising. We believe successful fundraising is a by-product of an organization’s ability to show its relevancy and provide meaningful programming that has measurable impact. 

Your presenters:

Cindy Elifrits Peterson, MSW, CFRE, is a proven expert in resource development and nonprofit capacity building with 20 years of experience in fundraising, volunteer  management, strategic planning, board development, and designing outcome measurements. 
  In 2010, Cindy founded Maximizing Excellence, a consulting firm that helps organizations realize their full potential. By leveraging her proven fundraising tools and methodologies, she helps these organizations with efficient resource development and nonprofit capacity building, allowing them to improve their effectiveness and achieve high results. Through Cindy's vision, she and her team have led over 100 organizations to fulfill their mission and multiply their impact.
  In addition to being a Certified Fund Raising Executive (CFRE), Cindy has a certification in Capital Campaign Fundraising through the Institute on Charitable Giving, as well as a Master of Social Work degree from the University of Nebraska-Omaha. Most recently, Prairie Business magazine selected Cindy as one of their Top 25 Women in Business. These achievements, along with her creative problem solving and a never-quit attitude, have allowed Cindy to modernize the science behind the services her team provides. Her direct, often bold approach combined with her unique ability to unite people with a common goal, has not only earned Cindy a reputation as the "go-to" for fundraising in eastern South Dakota but as a thought leader and sought-after keynote speaker in her field.

Brianne Schuler, MPA, kickstarted 2020 as a Maximizing Excellence, LLC Consultant. Brianne, a life-long resident of Omaha, has been active in the nonprofit sector since high school.

  First as a volunteer, then intern, Brianne’s experiences as a volunteer inspired her to embrace nonprofit work as a career. Over the past 10 years Brianne has worked with a variety of local and national organizations including the Salvation Army, Food Bank for the Heartland, Northstar/Omaha Outward Bound School, and the Leukemia & Lymphoma Society. 
  In 2018, Brianne launched Energize Nonprofit Consulting, coming alongside emerging and small nonprofit organizations to provide fundraising and capacity building support to help them achieve success. Her style and passion for results made joining Maximizing Excellence, LLC a natural transition. Brianne’s facilitation style is energetic and engaging, and she enjoys challenging organizations to push themselves to new heights. She believes collaboration is the key to success and strives to help groups achieve solutions that everyone can get excited about.

  Brianne holds a Master in Public Administration with an emphasis in Nonprofit Management from the University of Nebraska at Omaha. When she is not working with area nonprofits, Brianne can be found on the water. She and her husband own a local outdoor outfitter, Driftwood Paddle Adventures. She also volunteers her time coaching Special Olympics aquatics and Masters swimming.