Register here: https://cc.readytalk.com/registration/#/?meeting=en6v6pxaukbi&campaign=974ln9vxhltn
A taste of "Identity-Based Fundraising": it would cost you $2,500 (w/o expenses) to attend the annual master class run by Dr.s Jen Shang and Adrian Sargeant at The Inch hotel in Scotland. There, for 2.5 days, fundraisers from around the world dig deeply into this new research. Why? Because applying it (and it's pretty easy stuff) can DOUBLE their donations.
This will be an hour-long serving of the most important principles from that 2.5 day master class.
You'll learn about the "today" identity, the "ideal" identity, the "species" identity, the "social" identity, the "emotional identity," and the "experience" identity.
You'll learn to connect far more profoundly with your donor base ... improve retention .... raise gift averages as well as response rates ... and RAISE MORE MONEY!
In 2016, the New York Times called Tom Ahern "one of America’s most sought-after creators of fund-raising messages."
His specialty? Changing underperforming donor communications programs into moneymakers, applying the latest discoveries in psychology and neuroscience. He's authored six well-received how-to books, with another in due out in 2020. Each year, he trains thousands of fundraisers internationally through conferences and webinars.
His 2019 clients for direct mail, capital campaign case statements, audits and training include USA for UNHCR; Save the Children Global; Swedish Medical (Seattle hospital system); the Connecticut Humane Society; The Marine Mammal Center (Sausalito); Sharp Healthcare (nonprofit hospitals in San Diego) and the Native Plant Trust. Other recent clients include Lucile Packard Children's Hospital at Stanford, the Anchorage Museum, Lollypop Farm (animal rescue), Friends of the Mississippi River ... and dozens more, large and tiny.