How to Teach Your Board to Tell Your Story & Brandraising for Money
Thursday, January 3rd, 2019 - Tom Dinsdale Community Room, Dinsdale Automotive Group, Grand Island (PLEASE NOTE: this training takes place inside the car dealership, on the second floor, in the community room - see map below)
10:00 am JuiceBox presents How to Teach your Board to Tell your Story
11:30 am Lunch (included) and nonprofit legal compliance roundtable
12:30 pm KidGlov presents Brandraising for Money – How to Channel Marketing’s Rule of Seven
$5 for NAM members / $15 for not-yet-NAM members
Brandraising for Money – How to Channel Marketing’s Rule of Seven
The rule of seven is one of the oldest concepts in marketing. Although it’s old, it doesn't mean it’s outdated. This rule simply says that a person should hear or see a marketing message at least seven times before they take action – like giving you money.
Trying to fundraise and achieve brand awareness by sending a letter once a year, and calling it good, just doesn’t cut it anymore. Today there are more ways to reach people – both in terms of number and variety of channels – than we could have imagined. Making it more important than ever for brands to be where the donors are.
Join this presentation to learn how to fuse the rule of seven with the concept of multichannel marketing. Find out ways to interact with and engage donors, using a combination of indirect and direct communication channels, to advance your brand and bring in big dollars!
Presented by Kelley Peterson, PCM of KidGlov, a NAM Business Partner - time will be available at the end of the class for Q&A
Kelley Peterson, PCM, KidGlov: Kelley has played a hand in nonprofit marketing for nearly half her lifetime – it’s truly in her blood. Using her multichannel marketing know-how and creative flare, Kelley helps nonprofits advance their brands for good – then shares “what works” to help even more.
Local, regional and national marketing conference attendees find Kelley’s soapboxes to be fun, engaging
conversations with tangible takeaways. Kelley is Past President of American Marketing Association National
Professional Chapters Council and has been recognized as Lincoln AMA’s Marketer of the Year and Lincoln Business Journal’s 40 under 40.
As Vice President/Creative Director at KidGlov, Kelley has been fortunate to be a part of advancing great
nonprofits brands like: CenterPointe, Doane College, Lancaster Event Center, Lincoln Midwest Ballet Company, MembersOwn Credit Union and Prosper Lincoln.
Teaching your board to tell your story
It's often a continual challenge to get your board vested and engaged in the work you are doing. In this unique and dynamic presentation, we'll guide you through a unique process to engage your board, preparing them to tell your story in a personal, interesting and compelling way.
Presented by JuiceBox Interactive, a NAM Business Partner
Contact info for JuiceBox Interactive:
phone 402.580.1513 address 800 N Front St, 68069