The Nonprofit Social Media Success Toolkit
Thursdays, September 22 – October 27 | 12:00 – 1:30 PM Central
Regular price: $260
NAM member price: $210
Registration link: http://bit.ly/SocialToolkit2016
You’re on social media. Everyone’s on social media. Now what? How do you get real value from your efforts and convert “likes” into real engagement, including information sharing, activism, and donations.
Join us for The Nonprofit Social Media Toolkit where, over six weeks, we'll show you how to do more than just be on social media. We’ll teach you how to be successful on social media.
We’ll explore using social media for branding, deepening engagement, and fundraising. We’ll also outline how you can integrate and manage social media within a campaign, and then discuss how to measure your social media impact. Sound policies will also be important to your social media strategy—we’ll show you how to clearly articulate A good what content is acceptable and how you should communicate with constituents through social platforms.
Through participation in this course, you will:
- Create and reinforce your organizations’ brands using social media.
- Learn about strategies for engaging supporters and motivating them to act.
- Learn how social media tools can work together to create an integrated campaign that promotes brands and causes through multiple channels.
- Begin the process of creating a social media policy for your organization.
- Learn how to use social media for fundraising.
- Discover tools to measure social media efforts, and learn to make this task effective and manageable.
- Design a complete social media strategy.
September 22: Branding Through Social Media
We’ll kick off the course with the concept of branding through the lens of social media. Over the course of 90 minutes we’ll take a detailed look at creating, refining, and managing your brand message and personality. This session will also explore how what you say and how you say it affects how your organization is perceived by others.
September 29: Getting Beyond the Like: Using Social Media to Cultivate Deeper Commitment
People “like” you on Facebook, but what is that actually doing to support your organization’s bottom line? We’ll talk critically about how to move constituents up the engagement ladder from a simple “like” to tangible results, such as signing petitions, attending events, joining movements, and even donating. Armed with case studies, industry research, and plain old common sense and experience, we’ll show you how to get more value from social media and use it to cultivate deeper commitments.
October 6: Integrating Social Media Channels (and Other Communications)
Communications don’t exist in a vacuum. You need to consider not only how your different social media channels work together, but also how messaging stays consistent across other online channels, such as email and websites, and offline channels such as direct mail, general press, and advertisements. Which channels are best for which kind of communication? Which channels encourage action? We’ll provide a decision-making structure to help you define what makes sense for you and a model to articulate your own communications strategy.
October 13: Getting Started with Social Media Fundraising
Social media may be good for sharing photos or important new stories, but can it really help you raise money? We’ll outline how social media can bolster your fundraising efforts and look at a few organizations that have had success fundraising through social media.
October 20: Measuring Your Social Media Efforts
What happens when your posts go out? How do you know that the time you’re putting into social media is worth it? We’ll walk through the basic social media stats. We’ll also discuss the tools that can help you gather data, analyze your strategy, strengthen what works, and change what doesn’t.
October 27: Creating a Social Media Policy
Your social media channels are your organization’s public voice. As transparency and two-way conversations become the norm, many organizations are racing to develop social media policies that govern who does what, what's OK to say, and how to handle sticky situations. Even more than simply legislating these details, the process of creating such a policy can help your organization engage in important discussions that will strengthen your culture and better position you to take advantage of tools and opportunities. We'll explore why the process (not just the product) is so important, how to make these conversations productive and strategic, and why a social media policy is an important milestone of digital maturity.
Every session and demo will be recorded and available to individuals who have registered for the course. A weekly email will include access information for the recordings collected that week.
Please register with the email address where you would like to receive the access code and dial-in information for the online seminar. Also, be sure to add firstname.lastname@example.org to your contacts to ensure meeting details do not get caught in your spam folder.
All registered participants are granted access to the recordings of each session. Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to the toolkit presentation decks and handouts.
About Your Trainer
Chris Tuttle, Tuttle Communications
Chris has worked within and consulted for nonprofit organizations and small businesses his entire career. First, as a local community organizer in Columbia, South Carolina and Baltimore, Maryland; and later as a national youth organizer for GLSEN, where he helped develop its student organizing work, the Day of Silence, and Ally Week. Chris later consulted with nonprofits across North America on website development and online engagement strategies with Blackbaud, the leading software vendor for nonprofits, before relaunching his own consulting work. Personally, Chris loves traveling, photography and technology. Unrelated, but equally important, is his enjoyment of jigsaw puzzles, LEGO, and Kermit the Frog. In 2013 Tuttle became an Expert Trainer for Idealware and joined the Board of Directors for the New York City Anti-Violence Project.