How Nonprofits Can Use Behavioural Economics to Increase Fundraising Revenue
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How Nonprofits Can Use Behavioural Economics to Increase Fundraising Revenue

Did you know that your subconscious makes a decision a full seven seconds before you're consciously aware that you've made the decision?

2/4/2016
When: Thu, Feb 4, 2016
Noon
Where: Webinar
United States

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How Nonprofits Can Use Behavioural Economics to Increase Fundraising Revenue

Meeting Description:

Did you know that your subconscious makes a decision a full seven seconds before you're consciously aware that you've made the decision?
 
In this webinar, you'll learn about the role that psychological, social, cognitive, and emotional factors play in donor decision-making, and how you can use this understanding to increase your fundraising revenue. Leah will share lots of research and examples, and leave you with plenty of action items.
 
Participants in this webinar will:
  • leave with an understanding of what influences donors to make giving decisions
  • learn how to fine tune their fundraising efforts to increase revenue
  • see the presented concepts in practice through Leah's sharing of real life examples

 

Leah Eustace, M.Phil, CFRE, ACFRE

Leah is a Principal with Good Works, where she and her colleagues focus on connecting donors to the causes they care about. Her specialty is helping causes find the best stories to tell - the deeply emotional ones that reach beyond a donor’s brain and taps into their heart and soul.
 
Leah’s professional and community involvement includes being Chair of the AFP Foundation for Philanthropy-Canada, and Co-Chair of AFP’s Inclusive Giving Project.
 
In 2014, Leah became the 101st person in the world to receive the ACFRE accreditation. She was also honoured with the AFP Ottawa Chapter Outstanding Fundraising Executive Award for 2014.