Presented by the winners of Fundraising Success Magazine Multichannel Campaign of the Year 2014, this session introduces you to the key steps to achieving multichannel year-end campaign success. Presenters will share this award-wining campaign case study including generational data-driven engagement strategies. Simultaneously, this session demonstrates the important partnership between brand and fundraising strategies

Learning objectives:

  • Setting critical multichannel campaign goals & metrics
  • Choosing channels aligned with specific campaign goals
  • Developing powerful campaign messaging that inspires giving
  • Inventory and leverage existing content assets (video, messaging, social media, etc.)
  • Developing a campaign schedule/calendar to keep you on track
  • Identify social-media savvy volunteers and staff to take your campaign viral
  • Innovative strategies for engaging millennials in your campaign (if you choose)