Seth Godin has written that “content marketing is the only marketing left.” Stanford Smith, a well-known author and blogger focusing on social media marketing has said; “I believe content marketing is the most important marketing innovation since branding.”
Unfortunately, 7 out of 10 nonprofit fundraisers have never heard of content marketing, and of the 3 out of 10 that have heard the term content marketing, recent reports indicate they don’t understand how it works in attracting younger supporters and growing revenue online.
In this fast paced and energetic webinar mixing facts, humor and straight talk, Mike Browne will share compelling facts and details of not only why nonprofit fundraisers should begin shifting their fundraising to a content marketing-based model, but how easy and inexpensive it is. Big or small, long-established or startup, all nonprofit fundraising organizations need to understand this new fundraising growth model.
This presentation will be recorded for future viewing.
About the presenter:
Mike Browne, Founder of Browne Innovation Group, is a recognized entrepreneur and innovative marketer and has been a CEO of a number of corporations. Since 1995, Mike has been a regular guest lecturer in the College of Business at the University of Nebraska-Lincoln. Mr. Browne has served on the boards of public and private corporations as well as not-for-profits. In 2008, Mr. Browne was one of the original co-founders of what is today known as Global Orphan Hope, an orphan care NPO working in Haiti with disabled orphaned children. He is a regular speaker at trade conferences and conventions including the Direct Marketing Association, the NCDC, the Bridge Conference as well as AFP. Mike has published numerous articles and is the author of the BIG’s Blog, the fastest growing blog in nonprofit fundraising.