How to Retain Online Donors With Love and Appreciation
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How to Retain Online Donors With Love and Appreciation

FREE to members! This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.

4/21/2015
When: April 21, 2015
2:30pm
Where: Joslyn Museum Ethel S. Abbott Lecture Hall
2200 Dodge Street
Omaha, Nebraska  68102
United States
Presenter: Steven Shattuck - VP of Marketing, Bloomerang
Contact: Kelly
402 557 5800


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How to Retain Online Donors...                 

                With Love and Appreciation

Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.

This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.

Learning Outcomes:

  • Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
  • Understand what makes online donors tick (their habits, patterns, likes and dislikes)
  • Learn how to formulate a retention strategy for online donors
  • See examples best practices in digital communications, including email gift acknowledgement and social media content, from nonprofits who get it right 


Steven Shattuck – VP, Marketing

Steven Shattuck is VP of Marketing at Bloomerang, which helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world.

As a HubSpot Certified inbound marketer, he is a contributor to NTEN, Nonprofit Hub, Ragan, Social Media Today, Search Engine Journal, The Build Network, Technorati, Content Marketing Institute, Conductor and Business2Community.

Steven serves in a marketing/communications role on several nonprofit committees, is a frequent speaker at nonprofit conferences, and is a highly sought-after webinar presenter. He is routinely interviewed by media outlets for his expertise in digital marketing.

Recipient of the David Letterman Scholarship, Steven graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing. He resides in Indianapolis with his wife and three-year-old son.

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